Press Release: Big Toe makes an appearance in MIMOBOT


Big Toe Uglydoll Mimobot

Mimoco and UGLYDOLL®
Announce Big ToeTM MIMOBOT® Flash Drive

 Big Toe makes an appearance in MIMOBOT form to gather even more data

(BOSTON, MA-April 15, 2013) - Mimoco (, makers of the MIMOBOT® line of designer USB flash drives, once again partners with Pretty Ugly to announce a brand-new character in the UGLYDOLL x MIMOBOT line: Big Toe MIMOBOT, available in up to 128GB and in USB 3.0 capabilities. The busybody character-inspired MIMOBOT USB flash drive comes preloaded with bonus Mimory™ and the MimoDesk™ personalization suite of wallpapers, icons, and avatars.

Big Toe MIMOBOT is a know-it-all; his job is super easy when he has all your data on board. Coined as 'an unstoppable force of knowledge,' he wantsto know even more. Do him a big favor and let Big Toe MIMOBOT store and transport your documents, music, photos, and data. Big Toe joins BaboTM, WageTM, Ice-BatTM, and OXTM in the existing UGLYDOLL x MIMOBOT collection, which was released at last year's New York Comic-Con, and are all now available in the faster USB3.0 format and high capacity 128GB flash drives.

"Mimoco has always had a pretty awesome relationship with David Horvath and UGLYDOLL," reminisces Mimoco PR gal Jessica Smiley. "We couldn't be happier to produce yet another character with Pretty Ugly, especially since Big Toe is an original UGLYDOLL character from 2007."                            

"The UGLYDOLL MIMOBOT flash drives are like little candies for your computer.  They are super cute dangling from your key chain and even light up when you use them. Flavorful technology!" says Alita Friedman, Chief Brand Officer, Pretty Ugly, LLC.

Big Toe Mimobot

The full UGLYDOLL x MIMOBOT USB flash drive line-up is now available exclusively at, and in select retail shops worldwide.


About Mimoco®

Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, Transformers®, and DC Comics™, to pop-artists like tokidoki®, FriendsWithYou, to the Legends of MIMOBOT Series featuring Albert Einstein, Elvis, and more. MIMOBOT USB flash drives are available in up to 128GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at


About UGLYDOLL® & Pretty Ugly, LLC

David Horvath & Sun-Min Kim created the first Uglydoll as a hand-sewn plush toy in 2001. Since the inception of the first Uglydoll character, WageTM, who David drew on a love letter to Sun-Min, Uglydoll has grown into an entire universe of characters, stories, and products for all ages.

The Uglydoll brand was launched in 2002 by Pretty Ugly, LLC with their office now located in Green Brook, NJ.  The brand is distinguished by David & Sun-Min's unique aesthetic and voice defining 'ugly' as distinctive, different, and good. The award-winning Uglydoll characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. In its first ten years, Pretty Ugly has produced and sold millions of Uglydoll items.

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